Get covered in minutes!

Car

Property

Home > Blog > The Deadly Glance

Driver looking at the cell phone while driving.

The Deadly Glance

 

When can a glance become deadly? When it lasts 27 seconds.

According to AAA Foundation for Traffic Safety, that’s how long it takes for the brain to re-focus on the road after a driver puts the phone down, stops staring into the vanity mirror after applying her makeup or dips into the big bag of french fries sitting on his lap.

The numbers tell a sad story. Distracted driving leads to 13 deaths each day in the U.S. and accounts for 16% of all fatal crashes. On top of that, it causes more than 400,000 injuries and the National Highway Traffic Safety Administration estimates it costs $123 billion a year.

The problem is pretty pervasive, with 69% of all drivers in the U.S. saying they talk on the phone while driving and 31% admitting they have sent or read a text.

But no one is more distracted than new drivers. In fact, a AAA study cited “distraction as a factor in 58% of all teen crashes studied, including 89% of road-departure crashes and 76% of rear-end crashes.” So where is the attention of the teen driver if not on the road?

According to the AAA study, some of the distractions of teen drivers include:

  • 15% – Interacting with passengers
  • 12% – Using a phone
  • 10% – Looking at something in the vehicle
  • 6% – Grooming or reaching for an object

As a driver or a parent of a young driver, how do you keep yourself, family and others safe? Here are five tips

  1. Set a good example for your child and other drivers by resisting picking up the phone while driving
  2. Avoid bad driver activities like eating and grooming
  3. Download an app that blocks texting while driving
  4. Adjust vehicle settings like GPS, mirrors and climate control before you start your trip
  5. Have a heart-to-heart talk with your teen about the dangers of distracted driving

There is no such thing as a harmless glance when you have the lives of others in your hands. Drive safely.

Please Note:This content is not intended to describe any specific coverage offered by MAPFRE Insurance. No coverage is provided, bound or guaranteed by this article. Available coverages, credits and discounts vary from state to state and are subject to eligibility criteria and policy terms/conditions, which will control in the event of conflict between this article and your insurance policy. For information about your policy, please review your individual policy contract and speak with your insurance representative.

MAPFRE Insurance® is a brand and service mark of MAPFRE U.S.A. Corp. and its affiliates, American Commerce Insurance CompanySM (Cal. COA 4928-8); Citation Insurance CompanySM; The Commerce Insurance CompanySM; Commerce West Insurance CompanySM (Cal. COA 1372-2); and MAPFRE Insurance CompanySM (Cal. COA 3039-5). Not all products available in all states.

Articles

Electric Blanket and Heating Pad Safety

Electric Blanket and Heating Pad Safety

Whether you use an electric blanket to snuggle up on a cold winter night or need a heating pad to soothe an ailment, both personal heating appliances have the potential to cause fires if not used properly. According to the Electrical Safety Foundation, electric...

read more
Home Generator Safety

Home Generator Safety

If a storm causes a power outage at your home, you may turn to a generator for help. Although generators can provide a temporary source of power, they can also be dangerous if not used properly. Before using any type of generator, the manufacturer's instructions...

read more
Preparing for Winter Storms

Preparing for Winter Storms

If you live in an area of the United States prone to cold weather and tend to get winter storms, you are most likely used to snow, ice, sleet, freezing rain, and flooding. You may have also had to deal with nor'easters and blizzards on occasion. According to the...

read more