BMAP (Developed by the MAPFRE fundación as BuGaMAP) is an Insurance business interactive learning game.


Develop the understanding of participants, in various management areas within an Insurance Company.

In teams, participants develop a strategy for managing the various areas of their insurance company. The BMAP game simulator is run in yearly increments; upon completion of each year, participants review balance sheets, P&L, and Key Performance Indicators, to make decisions for the following year.

Following 3-5 years of simulation, teams are measured on the value of their companies based on market share, combined ratio, profit, and solvency. The team with the highest cumulative score will be the winner.


Participants gain a better understanding of how the value of the insurance company is impacted by changes in strategy and focus. They also grow their acumen around financial reporting, Insurance measurement, and Insurance terminology.