Look Both Ways

As part of an effort to reduce road related injuries and fatalities, the Look Both Ways program supports Vision Zero by encouraging drivers, passengers and pedestrians to think twice about their behavior and look out for each other.

2025 Winning PSA – “Art Heist”

Congratulations to Bishop Feehan High School for winning the 2025 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by a student who emphasized the importance of wearing seat belts.

Fundación MAPFRE 50^thAnniversary

At Fundación MAPFRE, we have spent the past 50 years showing that small gestures add up to make a big impact. In 2025, we celebrate half a century of working to improve the lives of those around us. We are proud to have invested more than 1.14 billion euros to support our most vulnerable populations with activities that provide healthcare, education and culture to nearly 180 million people around the world.

We are excited to spend this year celebrating all our achievements and working toward the same goal as always, to build a more humane future full of opportunities. Here’s to many more years of making a difference.

Fundación MAPFRE Names three finalists from U.S. in global Social Innovation Awards

e-Health category finalist
Water Lab iThrone, a low-cost portable toilet that requires no water or sewage to dispose of waste and which could be an important health measure for communities that do not have access to this utility.

Silver economy finalist
Better Age, a silver economy finalist, is a digital platform-ecosystem designed to provide senior care organizations with easy access to their health data and streamline help for seniors and their caregivers so that decisions can be made quickly and efficiently.

Sustainable Mobility finalist
CLIP bike, the world’s first plug-and-play device that effortlessly converts any bicycle into an electric bike, without the need for tools or pre-installation, promoting clean travel in big cities. Some 1,500 of these devices are already in circulation in the US and Europe.

Click here for further information on Social Innovation Award Finalists

Winners of the 7th edition of the Fundación MAPFRE Social Innovation Awards!

Here are the winners (these innovative projects combine talent, creativity, and technology to solve the most urgent social problems) of each category:

• Safe and Sustainable Mobility: EVIX (Spain), a neck restraint device integrated into the cycling helmet that uses hashtag#AI to activate an airbag in the event of anticipating an accident. Received by Marc Millet Solanellas.
• Silver Economy: CUIDADOR DE CONFIANÇA (Brazil), AI-based apps for individualized senior health plans. Received by João Paulo Nogueira Ribeiro.
• Health Improvement and Digital Technology (e-Health): change: WATER Labs (USA), the iThrone toilet for safe, low-cost sanitation. Received by Diana Yousef-Martinek.

The event was also attended by Andrés Allamand Zavala and Diego del Alcázar Benjumea.

Congratulations to all the projects!

Building a more Humane Future at Fundación MAPFRE

Health Promotion

To contribute to improving the quality of life, undertaking actions that contribute to significantly reducing society’s morbidity rates.