Look Both Ways

Look Both Ways, funded by Fundación MAPFRE since 2019, takes an interactive approach to change behaviors on the road. A key component of the program is the React Challenge, a digital gaming experience that tests a user’s reaction time when faced with obstacles on the road, including those they may not expect. In 2024, Fundación MAPFRE and the Massachusetts Department of Transportation (MassDOT) partnered to launch its second annual Road Safety PSA contest to Massachusetts high school students. The contest encouraged teens to produce a script that highlights the importance of safe habits behind the wheel